Module 12: Final Body of Work
Portfolio and Area of Specialisation

In today’s competitive photography industry, how you present your work is just as important as the work itself. Knowing where and how to pitch your business, identifying your target audience, and selecting the right format—whether print, portfolio boxes, custom books, or online platforms—are key steps. This module will guide you through planning and preparing a professional presentation tailored to your goals, whether in weddings, portraiture, commercial, editorial, or fine art photography.

Strong design and a clear visual identity make your work stand out. You will learn to define your style, research competitors, create layouts, and manage image selection and flow. We’ll cover both DIY and outsourced design options, as well as budget considerations and copyright implications, ensuring your portfolio effectively communicates your unique vision.

Feedback and refinement are essential for a polished presentation. You will engage with mentors, peers, and industry professionals to evaluate and improve your work. By the end of this module, you’ll be able to present your photography confidently, protect your copyright, and showcase your style to attract clients and opportunities aligned with your creative vision.

Module 12 Course Preview

Why This Module Matters

In this last module, learn how to present your photography professionally, showcase your unique style, and attract the right clients through effective portfolios, design, and feedback. In Module 12, you'll:

Define your photography style, corporate identity, and target audience and reach your goals.
Effectively manage scheduling, budgeting, image selection, and proofing and refine your workflow.
Seek input from mentors, peers, and industry professionals to finalise and protect your work.
Explore portfolio design, layout, and presentation options, both in print and online and effectively reach your audience.

What You’ll Learn

Photography Identity & Style
Establish your visual style, corporate identity and target audience to achieve your goals.
Portfolio Design & Presentation
Learn layout, image selection, and both print and digital presentation options.
Planning & Production
Manage scheduling, budgeting, proofing, and design implementation.
Feedback & Refinement
Seek input from mentors, peers, and industry professionals to finalise and protect your work.

What You’ll Do

Visual Style Guide & Website
Create a professional photography website that follows your style guide.
Instagram
Create an Instagram account for your professional photography business.
Photography Book
Design a portfolio book using your best images, adhering to your style guide.
Portfolio & Self-evaluation
Submit your best images and complete a personal evaluation of your own work.

Units Covered

This module integrates practical skills from the following accredited units:

CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services
CUAPPR511 – Realise a body of creative work
CUAPPR414 – Develop self as artist

These units are taught through practical tasks, interactive tutorials, visual references, carefully selected external links, and hands-on assignments, ensuring you develop both your analytical and creative abilities. Our modules combine high-quality images, diagrams and theoretical content in an easy-to-digest format.

Please note: The above list is not indicative of unit completion; most of our units are taught (in parts) across multiple modules.

Module Topics

In Module 12, we will cover the following topics and beyond:

Introduction
Where do you want to pitch your business?
What do you want to do?
Where and How to Pitch
Presentation Options
Audience
Print
Portfolio boxes
Custom Portfolio Books
Printed Books
Online Options
Design
The Importance of Design
Researching Competitors
Your Corporate Identity
Your Style
Your Values
Your Target Market
Visual Style Guide
Layout
DIY Design
Outsourced Design
Bidding Sites
Contra-deals
Design Students

Budget Implications
Copyright Implications
Design Implementation
Scheduling
Budget
Image Selection
Image Layout
Image Flow
Proofing
Feedback
Industry Professionals
Mentors
Experienced Clients
Peers
Copyright Protection & Clearances
Presentation
Create Presentations
Present Work
Wedding and Portrait Photographer
Advertising, Commercial & Editorial Photographer
Fine Art and Décor
Seek Feedback
Evaluate Presentation
Finalise Presentation

Module Outcomes

By completing Module 12, you will:

Have an attractive website that embodies your unique visual identity.
Launch an Instagram profile to showcase your professional work.
Create a curated portfolio book highlighting your top images according to your style guide.
Present your strongest photos and conduct a personal review of your work.

Guidance Every Step of the Way

Our expert photography tutors will continue offering their mentorship and support during the last challenge of your learning journey so you can effectively achieve your photography goals. Throughout the course, you have built confidence, developed your technical abilities, sharpened your creativity, gained industry awareness, and now possess all the skills and knowledge necessary to pursue a successful career.