The Food Workshop
"The techniques I will share with you have been developed over the past thirty years, as one of the world's top food photographers, and if they worked for me, they should also work for you..." George Seper
Introduction to The Food Workshop
The Essentials
The Food
The Props & Styling
Composition
Light
Color
Focus
How to Choose the Correct Lens
Selecting the Correct Camera Angle
To Macro or Not to Macro?
Composing a Food Photograph
Advertising Shoot Sequence One – Vogue
Pitfalls When Encountering the Gutter
Advertising Shoot Sequence Two – Wild Turkey
Lighting Food
Backlighting
What is So Wrong with Front Lighting?
Lighting Methods
Window Light
Accessories
When to Shoot with Daylight
When Not to Use Daylight
Shooting Food Outdoors
Basics of Lighting with Artificial Light
Mixing Daylight & Artificial Light
Essential Studio Food Photography Equipment
Photographing Difficult Food
Drinks
Soups
Stews, Casseroles & Curries
Ice Cream
Chocolate & Dark Food
Combining People & Food
The Photographic Team
The Client
The Art Director or Editor
The Producer
The Cook
The Food Stylist
The Photo Assistant
The Photographer
Avoiding Things That Can Go Wrong
Weather
Seasonality
Prop Failure
Job Cancellation
Photographing Food for Magazines
Photographing Cookbooks
Photographing Food for Advertising
Photographing Food for Restaurants & Events
Photographing Food for Image Libraries
More Image Libraries
Wedding Photography
Follow your dream of becoming a successful wedding photographer! Join Stephen Power on an incredible venture through the wonderful world of wedding photography. Learn how you can become one of the best & most sought after photographers in this challenging, yet highly rewarding field.
Introduction to Successful Wedding Photography
The Role of the Wedding Photographer
The Challenges
Is it for You?
The Necessary Equipment
Choosing the Camera
Camera Features
Build & Weather-Sealing
Burst Rates
Auto Focus
Dual Memory Card Slots
Auto Bracketing
Spot Metering
Video Recording
Lenses
Wide Angle to Medium Telephoto Zoom Lens
Medium to Long Telephoto Zoom Lens
85mm “Portrait” Prime Lens
100mm Macro Prime Lens
50mm “Normal” Prime Lens
20mm Wide Angle Prime Lens
Accessories
On-Camera Flash Units
Hand Held Light Meter
Battery Pack
Tripod
Reflectors
Step Ladder
Second Photographer
Wedding Photography Styles
Formal Style
Informal Style
Editorial Style
Finding the Location
Booking a Shooting Slot
Planning the Shoot
Eclectic Style
Essential Skills – Off Camera
People Skills
Business Skills
Formal Agreement
Marketing Skills
Pricing Structures
Professionalism
Planning & Organisational Skills
Record Keeping & Time-Management
Pre-Shoot Planning
Essential Skills – On Camera
Know Your Equipment
Take Control of Your Camera
My Exposure Mode Strategy
Focusing
Setting the ISO
Choosing the Focal Length of the Lens
Using Flash Lighting
Understanding Depth of Field
Careful Composition
What to Shoot – Where & When
The Bride’s Preparation
The Groom & His Groomsmen
The Bridesmaids
The Arrival of the Bride
The Wedding Ceremony
Following the Ceremony
Group Photographs
Bride & Groom Portraits
The Reception
Trash the Dress
Image File Types & Software
Basic Image Processing
Presenting the Images
Proofs
Images on Disc Only
Coffee Table Photo Books
Traditional Wedding Albums
Additional Image Sales
Perfect Portraiture
Learn the secrets to producing perfect portraiture photography! In this comprehensive module, Stephen Power shares his knowledge from over 28 years’ of experience on how to master different areas of portrait photography – including social, corporate & publicity as well as working with adults, newborns, children & families.
Introduction to Perfect Portraiture
Portrait Photography Principles
What is a Portrait?
Portrait or Snap?
Portrait Lengths
Head & Shoulders
Half-Length
Three-Quarter Length
Full Length
Why Take Portraits?
Social Portraits
Editorial Portraiture
The Environmental Portrait
Corporate & Industrial Portraits
Publicity Portraits
Portrait Composition Principles
Make a Recognizable Image
Keep Eyes Sharp
Put Eyes at Eye Level
Keep Limbs Intact
Avoid Intrusive Objects
People Go Up – Not Across
Fill the Frame
The Rule of Thirds
Space to Look Into
Natural Frames
The Necessary Portrait Equipment
Cameras, Lenses, Lighting & Accessories
Choosing the Camera
Camera Features
Precise Focusing
Spot Metering
Auto Bracketing
Tough Shell
Lenses
85mm Prime Lens
Medium to Long Telephoto Zoom Lens
Wide Angle to Medium Telephoto Zoom Lens
50mm Prime Lens
Camera Accessories
Battery Pack
Tripod & Monopod
Lighting Sources
Natural Light
Studio Flash Units
Continuous Lighting
On-Camera Flash Units
Lighting Accessories
Softboxes & Brollies
Snoots & Barn Doors
Panel Reflectors
Ambient Light & Flash Light Meters
Essential Skills on Camera
Take Control of Your Equipment
Exposure for Portraits
Exposure Compensation
Exposing for Daylight
Exposing for Continuous Light
Exposing for Studio light
Focusing for Portraits
How to use Light
Daylight – Outdoors
Augmented Daylight – Outdoors
Daylight – Indoors
Simple Studio Lighting With Diagrams
Low Key Lighting
High Key Lighting
Specialist Portraiture
Photographing Newborn Babies
Keep It Soft & Simple
The Contrasting View
Show Some Support
Photographing Children
One Eye Line Only
Get Down & Work Fast
Avoid Scary Things
Comfort Blankets & Toys
Keep Photographing
Photographing Families
Break It Down For Extra Sales
A Perfectly Composed Family
The Family Connection
Post Production
Image File Types & Software
Basic Development Processes
Landscapes and Travel Photography
Master the art of capturing breathtaking landscapes & travel images! Our Advanced Module will take you on a trip around the world with Francesco Carovillano covering everything you need to know about creating amazing imagery that will sell and provide you with lifelong memories. You will learn the secrets of composing and picking the best subjects, as well as how to plan and set up your shoots in the right places and best times of day to take advantage of landmarks, activities, changing weather and available equipment
Introduction
From Animation to Photography
Essential Equipment
Cameras
Lenses
Accessories
Tripod and ball head
Cable Shutter Release
Leveling Tools
Filters
Polarizing Filter
Graduated Neutral Density Filter
HDR VS Filters
My Gear
Our Artistic Heritage
Planning a Travel & Landscape Photography Trip
In the Field
Types of Lighting
Direction of Light
Front Lighting
Back lighting
Side lighting
Quality of Light
Dawn
Sunrise
Daylight
Sunset
Dusk
Poor Light
Spot Lighting
Types of Landscapes
Coastal Cliff Tops
Shoreline
Hills and Mountains
Forest & Woodland Interiors
Lakes (Still Water) & Reflections
Types of Travel Opportunities
Visiting City lookouts
Visiting a Famous Tourist’s Attraction
Exploring a Scenic Drive, Cycling Path or Hiking Trail
Attending a Traditional Festival
Visiting a Museum
Photographing Restaurants and Cafes
Photographing the Everyday
Constructing the Image
Landscape Photography Composition Analysis
Carrasqueira, Portugal
Val D’ Orcia, Italy
De Helper Windmill, The Netherlands
Giant’s Causeway, Ireland
Travel Photography Composition Analysis
Keukenhof Garden, Lisse, The Netherlands
The Louvre, Paris, France
San Gimignano, Italy
Cliffs of Moher, Ireland
Creativity
Finding Inspiration and Developing a Personal Style
My Style
Processing
Selling Photographs
Words of Conclusion
Landscape & Travel Assignment
Part A: Landscape Photography
Part B: Travel Photography
Part C: Travel Photography, focusing on hospitality.
DSLR Cinematography
This Module welcomes you to the world of moving pictures! Author, film maker Rory Hinds, has over 20 years of writing, directing, producing & cinematography experience creating feature films, television, documentaries & music videos. Learn the skills & techniques for creating cinematography magic with your DSLR with his comprehensive module.
About the Author: Rory Hinds
Introduction to DSLR Cinematography
Photography vs. Cinematography
Capturing the Moment
Ergonomics
Monitoring
Cages
Handles
Rods
Matte box
Lenses
Pulling Focus
Prime vs. Zoom Lenses
F/Stops vs. T/Stops
Hold it, Grip it, Push it
Tripods
Panning & Tilting
Tripod Legs / Sticks
Baby, Standards & Mono
Hi Hat
Sliders
Skater Dolly
Jibs & Cranes
Dolly & Tracks
Wheelchair Dolly
Steadicam
Gimbal
Multicopter
Grip Summary
Lighting
Florescent Lights
Fresnel Lights
Barn Doors
Bouncing Light
Flags
Sandbags
LED Lighting
Digital Sensors, Color Temperature & Noise
Interlaced vs. Progressive
Compressed vs. Raw
Record Times
Color Science & the Gamut
Working with Data
Framing & Composure
Rolling Shutter
Long Exposures & Time lapses
Sound Recording
Post Production
Editing
Visual Effects & Color Grading
Distribution & Broadcast
Setting up a website
Create a professional & visually stunning website yourself! The author, Jason Marty, has years of experience in web & graphic design and has shared his expertise in an easy to follow guide to getting your work seen online.
About the Author: Jason Marty
Introduction to Setting Up Your Own Website
Understanding Domain Names
What is a Domain Name?
Choosing the Right Domain Name for You
Why Does a Domain Name Have to Be Registered?
How Does a Domain Name Work?
Understanding Hosting
Registering Your Domain Name & Buying Hosting
Scenario 1: You Require a Domain Name & Hosting
Scenario 2: You Have a Domain Name & Buying Hosting
Scenario 3: You Already Have a Domain Name & Hosting
Domain Name Delegation
Installing WordPress
Download WordPress
Uploading WordPress to Your Server via FTP
Setting Up the Database
Completing the WordPress Installation
Building Your Website – Part A
Plan Your Website
Prepare Your Content
Build Your Website
Building Your Website – Part A Check
Building Your Website – Part B
Prepare Your Content
Build Your Website
Building Your Website – Part B Check
WordPress Admin Reference
The WordPress Admin Area
Admin Toolbar
Posts & Pages
Post & Page Content Areas
Media
Appearance
Plugins
Users
Tools
Settings
Sports & Entertainment Photography
Stephen Power shows you how to apply and improve your skills in the pursuit of action packed and exciting imagery. Exploring in-depth case studies and a pragmatic assignment, this module paves the way to another key industry in photography.
Introduction to Sports & Entertainment Photography
Essential Equipment
Cameras, Lenses & Accessories
Useful Features
High Burst Rates
Dual Memory Card Slots
Build and Weather-Sealing
Auto Focus
Spot Metering
Choosing the Lens
Wide Angle to Medium Telephoto Zoom Lens
Medium to Long Telephoto Zoom Lens
Long Telephoto Zoom Lens
Essential Accessories
The Tripod
The Monopod
Wireless Shutter Release
Image Stabilization
Protective Lens & Camera Covers
Case Study One: Newspaper Sports Shoot
One Camera, One Lens
Reporter’s Note Book
The Five W’s & One H
The Key Shot
Adding Colour
Portraits of the Competitors
Associated Personnel
The Crowd
Essential Camera Skills
Reasons for the Rejection Slip
Learn the Rules
Hand Holding a Camera
Focusing a Camera
One Shot
AI Servo (Continuous Focusing)
AI Focus
Back Button Focus (BBF)
Using Manual Focus Mode
Choosing the ISO
Setting the White Balance
Using the Right Exposure Mode
Getting an Accurate Exposure Reading
Selecting the Shutter Speed
Panning with the Action
Case Study Two: Music Book Project
Having an Idea
Finding Financial Backing
Writing the Proposal
Timing it Right
Meeting the Publisher
Preparing for Changes
The Photography
Studio & Location Instrument Images
Portraits of Musicians
Environmental Portraits of Instrument Makers
Live Performance Images
Launching the Book
Selling Sports & Entertainment Photographs
Tomorrow the World
Join the Club
PI Student Theatre Photographer
Work your Way Up
PI Graduate Music Photographer
Prepare your Portfolio
Get a Press Pass
Magazines, Newspapers & Websites
Stock Image Libraries
A Picture Paints a Thousand Words
Appendix: Book Proposal Outline
Book Proposal Outline
Wildlife Photography
In this Advanced module renowned wildlife photographer and tour leader Etienne Oosthuizen takes you on an incredible wildlife safari. Learn to capture magical images of animals in their natural habitats by balancing subject with their environments, creating stories and conveying atmosphere through composition and time of day. Etienne shares a wealth of experience to help you capture incredible images all over the globe.
Introduction to Wildlife Photography
Photographic Equipment: The essentials
Requirements of a Wildlife Camera
Principal Advantages:
Is a Second Body Necessary?
Lenses for Wildlife Photography
Essential Accessories
Essential Skills for Wildlife Photography
Practical Understanding of Exposure
Auto Exposure (AE) Lock
Grass, the Natural 18% Grey Card
Understanding & Working with Natural Light
The Light Protractor
Midday Light
Teatime Light (Mid morning or mid Afternoon)
The Golden Hours
Twilight
Low Contrast Light
How to take advantage of Light Direction
Front Lighting
Side Lighting
Back Lighting
Silhouettes
Artificial Light & Flash photography
Fill Light
Imagining Images
The Slightest Expression is Everything
Avoid Camera Shake
Composition & Creativity
Composing Wildlife Photographs
Rule of Thirds
Rule of Odds (three)
Golden Triangle
Leading Lines
Diagonal Lines
Natural Frames
Center Eye Dominance
Patterns & Repetition
Isolate the Figure from the Background
Symmetry & Reflections
Negative Space & Simplification
How to Practice Photography
Types of Images in Wildlife Photography
Wildlife Portraits
Full Body Portraits
Frame-filling Portraits
Environmental Portraits
Storytelling
Gesture
Creativity in Wildlife Photography
Depth of a Photograph
Creative Shutter Speed
Freezing Time by Shooting with a Fast Shutter
Handholding a Telephoto Lens
Slow-moving Subjects
Fast-moving Subjects
Blurring Time, Slow Shutter Speeds
Useful Slow Shutter Speeds
Eye-level Photography
Researching & Understanding Animal Behavior
Creatures of Habit
Photographic Guides, Safaris & tours
Dedicated Photographic Tours & Safaris
Private Photographic Guides
Ethics of Wildlife Photography
Image Processing & Workflow
Workflow
Image Editing & Processing
Basic Wildlife Processing in Lightroom
Basic Edits
Non-destructive Editing
Selling Wildlife Photographs
Your Portfolio
Getting Noticed & Published
Learn to Write
Wildlife Stock Photography
What is Stock?
Selling Photography & Fine Art Prints
Photography Competitions
Things to be aware of
Local Wildlife Magazine Photography Competitions
International Wildlife Competitions
Business, Branding, Marketing & Social Media for Photographers
Are you dreaming about starting your own photography business? Or perhaps you’re doing a few side-jobs in your free time hoping to start a business full-time. Maybe you’ve just started your business but need a bit of a boost to take it to the next level. Wherever you are in the process of starting your own business, this Advanced Module is for you!
About The Authors
Starting Your Own Business
Business Plan
Executive Summary
Your Business Overview
Business Environment And Competition
Sales And Marketing
Financial Plan
Setting Up Your Business
Business Structure
Business And Domain Names
Branding
Developing An Aesthetic
Branding My Business - Where Do I Begin?
Planning Your Website
Home Page
About Page
Portfolio Page
Services Page
Press Page
Contact Page
Shop
Blog
Content Creation For Your Website & Blog
Writing - Message, Style, Grammar And Tone
Formatting
Social Media
Your Personal Brand
Creating Your Overall ‘Look’
Choosing The Right Platforms
Tumblr
Snapchat
Youtube
Integrating Social Media On Your Website
Social Media Marketing
The Importance Of Scheduling & Planning
Monitoring And Momentum
Brainstorming And Streamlining
Engage Your Audience
Collaborating With Other Brands
Media Kit
Traditional Marketing
Why Should I Use Different Types Of Marketing?
What Are The Different Types Of Marketing?
Advertising And Direct Mail
Events
Business Cards
Cross Promotion And Referrals
Increasing Visibility
Keywords
Page Titles
Metadata
Links
E-Marketing
What Is E-Marketing?
Money Matters And Financial Health
How Much Will I Charge?
Will I Need An Office, Staff, And What Equipment?
Financial Health - How Do I Know If My Business Is A Success?