Digital Portfolio & Critique

The Digital Portfolio & Critique Advanced Module, authored by our PI tutor and award-winning photographer Justin Aitken, allows you to polish and refine your portfolio, regardless of your area of photography. Your portfolio will showcase your style and skill, enabling clients and employers to quickly assess your suitability for a particular project; therefore, it's essential to create impact!

This advanced module focuses on refining how you present your work to the world, helping you build a portfolio that is intentional and aligned with the type of photography for which you want to be hired. You’ll develop a stronger understanding of curation, consistency, audience awareness, and presentation across both digital and physical platforms, while learning how to evaluate, update, and add value to your work with confidence and purpose.

Digital Portfolio & Critique Advanced Module

Create strong portfolios, elevate your presence and impress potential clients!

Build compelling portfolios that showcase your best work, highlight your style, and appeal directly to your target audience. From capturing and selecting the right images, organising them for maximum impact, to designing both digital and printed presentations, you’ll discover how to present your photography with intent and strength. You’ll also explore strategies for maintaining relevance, consistency, and variety, while leveraging social media, websites, and client galleries to elevate your professional presence and leave a lasting impression.

Landscape images by #pistudent Nick Pearson Image Source: #PIstudent Nick Pearson @nickpearson_photography

Module Topics

In this module, we will cover the following topics and beyond:

About Justin Aitken
Introduction
The Digital Portfolio
Capture, Capture, Capture
Sourcing Relevant Subject Matter
Selections
Show What You Want To Sell
Create Impact. Show Your Best Work
Start Strong. Finish Strong
The Process of Elimination
Organisation
Seek Inspiration From Others
Considerations
Style
Genres
Variety
Relevance & Consistency
Know Your Audience
Blending the Genres
Social Media
Design & Layout

Websites & Portfolios
Domain Names
Website Hosting
Website Building Options
Client Photo Gallery Options
But What About Printed Products?
Monogram Creative Console
Getting Feedback
Feedback from Friends & Family
Feedback from Professionals
You Don’t ALWAYS Need to Listen
Find a Fresh Set of Eyes
File Type, Image Size & Quality
File Type
Image Size
Quality
Keep It Updated
Creating Value in Your Photography
Examples to Inspire
Conclusion

Module Outcomes

By completing the Digital Portfolio & Critique Advanced Module, you will:

Build focused portfolios, printed or digital, that clearly reflect your style and strengths.
Refine your selection and image culling workflow to create maximum visual impact.
Present your photography effectively across websites, social platforms, and printed versions.
Understand how to tailor your portfolio to specific audiences and markets.
Gain confidence in evaluating feedback and keeping your portfolio current and relevant.

Do you create inspiring images but don't feel like your portfolio is highlighting your strengths?

Digital Portfolio & Critique Advanced Module is available exclusively to students enroled in our online Photography Course. You’ll also receive a free six-month course extension and the support of a dedicated tutor who will guide you through the module and help you apply the knowledge to your own portfolio creation or refinement journey.

If you’re ready to effectively select, cull and present your images in ways that impress potential clients, elevating your value as a photographer, this module is the perfect next step. Join us and unlock the clarity and confidence to create captivating printed and digital portfolios for your photography book, website, or marketing brochure, tailored to a specific audience.