Wedding Photography

This Advanced Module, authored by award-winning photographer Justin Aitken, explores the art and business of professional wedding photography. It provides a complete overview of what it takes to work in this niche, from mastering your equipment and workflow to capturing the full story of a wedding day with confidence and creativity. The focus is on developing both technical skill and a professional approach.

Beyond photography itself, the module covers the essentials of running a successful wedding photography business. You will learn how to build a stronger brand, connect with clients, plan and manage a wedding day, and deliver images that tell a lasting story. With guidance on style, client experience, and professional practices, this module prepares you to thrive creatively and commercially in the wedding photography industry.

Wedding Photography Advanced Module

Join the highly rewarding wedding photography market with confidence and professionalism!

High-end wedding photography is about your style, approach, presentation and the experience you deliver to every couple. This module helps you define a professional identity that reflects your vision, builds trust with clients, and showcases your creativity. You’ll explore the essentials of running a successful wedding photography business, including branding, marketing, client experience, social media, planning, pricing and more. You will learn how to conduct yourself with professionalism during the event, applying systematic methods, capturing images that inspire, making the most of the event locations and impressing your clients.

Wedding images by #pistudent Jennifer Vanderplas Image Source: #PIstudent Jennifer Vanderplas @etchedintimephotos

Module Topics

In this module, we will cover the following topics and beyond:

About Justin
Introduction
Equipment
Know Your Equipment
Cameras
Lenses
Computers / Hard Drives
Hardware & Software
Computer CPU (Processor)
Memory (RAM)
Storage HDD (Hard Disk Drive)
Graphics/Video Card
Storage
Mac or PC?
Accessories / Extras
Backing Up Your (Their) Photographs
Marketing & Advertising
Branding
A Website
Marketing
Social Media
Blogging
Word of Mouth
Google Adwords
SEO
Other options
Business & Tax Obligations
Lawyers & Contracts
Business Insurance

Prices & Packages
Travel Costs
Budgeting For The Quiet Months
So, What Exactly is a Wedding Photographer’s Job?
Second Photographers
How to Get Started and Build a Portfolio
Location Scouting
On the Day (What to Photograph)
Getting Ready
The Ceremony
The Congratulations
Group & Family Photos
Wedding Party & Couple’s Creative Session
Reception
Sunset
Posing & Direction
First Looks (Reveals)
The Weather
Working With Other Vendors
Eat. Drink. Eat. Drink. Eat. Drink.
The Social Chameleon
Engagement Sessions
Style
Post-production (Editing & Treatment)
Monogram Creative Console
Presets
Justin Aitken Presets
Image Delivery, Albums & Prints
Justin’s Extra Tips

Module Outcomes

By completing the Wedding Photography Advanced Module, you will:

Develop a professional approach to wedding photography from preparation to final image delivery.
Gain practical knowledge of equipment, systems, workflow and post-production processes.
Build a clear business and marketing framework, including branding, pricing, contracts and more.
Refine your personal style and client experience supporting long-term professional sustainability.
Strengthen your ability to plan and photograph a wedding day, capturing key moments, directing couples and groups, and adapting to changing light, weather, and timelines.

Are you considering joining the wedding photography industry?

The Wedding Photography Advanced Module is available exclusively to students enroled in our online Photography Course. You’ll also receive a free six-month course extension and the support of a dedicated tutor who will guide you through the module and help you apply the lessons to your own wedding photography journey.

Join us and learn Wedding Photography with award-winning photographer Justin Aitken! Our PI tutor is an expert in the field and will share all his technical knowledge, insights, tips and planning strategies to allow you to join this competitive yet highly rewarding industry with confidence. Create distinguished images that inspire your clients.